On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the ... more »

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an ... more »

This educative book concentrates on providing strategies that will help companies reshape the way they think in terms of developing and maintaining relations with their customers. Brand equity, the lifetime value of a customer and ways to understand the trends of competitors make this an interesting ... more »

The classic text annotated by noted financial journalist Jason Zweig to update Benjamin Graham's timeless wisdom for today's market conditions. Warren Buffet: By far the best book on investing ever written. Considered the greatest investment advisor of the twentieth century, Benjamin Graham's philosophy ... more »

Capitalism's biggest problem is the executive in pinstripes who extols the virtues of competitive markets with every breath while attempting to extinguish them with every action. Saving Capitalism from the Capitalists is a groundbreaking book that will radically change our understanding of the capitalist ... more »

It was the best of ideas, it was the worst of ideas. Perhaps the most revolutionary technological concept to emerge in the super-heated days of the internet investment bubble (with apologies to one-click ordering), the peer-to-peer .mp3 file transfer system developed by barely reformed computer hacker ... more »

The Go Point--the moment of truth when you have to say "yes" or "no" when it's time to get off the fence. Michael Useem--through dramatic storytelling--shows how to master the art and science of being decisive. He places you smack in the middle of people facing their go point, where ... more »

What is different about the careers of people like Lou Gerstner, the acclaimed, recently retired chairman and CEO of IBM? Or Senator Elizabeth Dole, Yahoo! COO Dan Rosensweig, and Tom Freston, chairman and CEO of MTV Networks? Why did they ascend to the top and prosper--why did they have extraordinary ... more »

From The Rules of Business Rule #1 The first rule of business is the same as the first rule of life: Adapt or die. "What gets measured, gets done." --Peter Drucker Rule #8 Nothing is more overrated than a new idea. Ideas by themselves are worthless. It's what you do with them that matters. ... more »

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the chasm -- exists between the market made up of early adopters and the markets of more pragmatic buyers ... more »

Before I became "Phil Town, teacher of investing principles to more than 500,000 people a year," I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty ... more »

You thought you could write your own resume.  You thought you didn't need to pay anyone to do it.  You thumbed through a few books, and sat down to write the killer resume. You sent your resume to monster.com.  You sent it to hotjobs com, cooljobs com, coldjobs com, and oddjobs com.  ... more »