On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the ... more »

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an ... more »

This educative book concentrates on providing strategies that will help companies reshape the way they think in terms of developing and maintaining relations with their customers. Brand equity, the lifetime value of a customer and ways to understand the trends of competitors make this an interesting ... more »

Phil Harkins has it exactly right. To be a leader is to communicate powerfully--as he does in this thoughtful book. - Robert B. Reich, Professor of Social and Economic Policy Brandeis University. Powerful Conversations breed a powerful organization. POWERFUL CONVERSATIONS is packed with goal-oriented ... more »

... and he reveals what he has learned in The Agenda . This breakthrough book spells out an action plan for the twenty-first century. Here's a sampling: * Make life easy for your customers. Your customers' biggest gripe is not that your products are bad, but that it is too tough to order, receive, and pay ... more »

The classic text annotated by noted financial journalist Jason Zweig to update Benjamin Graham's timeless wisdom for today's market conditions. Warren Buffet: By far the best book on investing ever written. Considered the greatest investment advisor of the twentieth century, Benjamin Graham's philosophy ... more »

... -and-true rules of financial planning in any financial climate, taking you through a process built on nine foolproof, easy-to-follow strategies: * Pay yourself first * Don't be a lender * Kill those credit cards * Be willing to accept some risk * Build a rock-solid investment portfolio * Invest with ... more »

Wall Street on Sale is the inside story on how Warren Buffett, John Templeton, and other value investing legends built huge fortunes by never overpaying in the stock market. This common-sense guidebook, written to help both the novice and the seasoned pro, summarizes the major themes of value investing ... more »

For the past decade and more, everyone in business was told that success in a rapidly changing world required constant thinking outside the box. The result has often been financially and ethically disastrous. Now, in a radical reassessment of what really works, this book shows that the business world ... more »

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... is clearly written and designed to address the wide audience; it will be an invaluable resource for students, featuring the following material: * case studies and illustrations * exercises * discussion questions * further reading suggestions * a glossary The book also develops organizational theory ... more »

This volume develops an original critique of the belief that the present era of finance, where finance markets dominate contemporary capitalist economies, represents the best possible way of organizing economic affairs. In fact, it is argued, the ensuing economic instability and inefficiency create the ... more »