Marketing experts predict that by 2009, nearly 90% of all cell phones will contain a camera, as manufacturers race to create cheaper, easier-to-use models with more sophisticated cameras, more pixels, flash units and even multiple lenses. Already revolutionizing audiovisual communication, it's a trend ... more »

In his bestselling The Moral Animal , Robert Wright applied the principles of evolutionary biology to the study of the human mind. Now Wright attempts something even more ambitious: explaining the direction of evolution and human history-and discerning where history will lead us next. In Nonzero: The ... more »

'Beam me up, Scotty' - ist so etwas tatsächlich möglich? Könnten wir Phaser und Warpantriebe bauen? Die Besiedelung des Mars durch die Menschen scheint in greifbare Nähe gerückt, doch werden wir auch zur großen Zeitreise aufbrechen? Stefan Thiesen hat die phantastische Welt des Trek-Universums mit aktuellen ... more »

Chapter 1 Roots: The Making of a Teenage Scientist YouScientist! The Golden Book of Chemistry Experiments, 1960 David Hahns earliest memory seems appropriate in light of later events; it is of conducting an experiment in the bathroom when he was perhaps four years old. With his father at work and his ... more »

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that ... more »

Anhand unserer Alltagsaktivitäten erklärt uns Len Fisher anschaulich die Welt der Naturwissenschaften: angefangen von der Chemie des morgendlichen Frühstückseis über die Physik der Heimwerkerei, die Statistik im Supermarkt bis hin zum Geheimnis eines gut gezapften Bieres am Abend. Nach der Lektüre sieht ... more »

The Internet revolution has come. Some say it has gone. What was responsible for its birth? Who is responsible for its demise? In The Future of Ideas , Lawrence Lessig explains how the Internet revolution has produced a counterrevolution of devastating power and effect. The explosion of innovation we ... more »

The physicist and humanitarian took his place beside the great teachers with the publication of Relativity: The Special and General Theory, Einstein's own popular translation of the physics that shaped our "truths" of space and time. more »

Can women be equal to men as long as men are physically stronger? And are men, in fact, stronger? These are key questions that Colette Dowling, author of the bestselling The Cinderella Complex , raises in her provocative new book. The myth of female frailty, with its roots in nineteenth-century medicine ... more »

Katie Hafner and Matthew Lyon have captured the history of the Internet and explain the system's genesis as a device to link computer resources around the country. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most ... more »

From one of the world's most influential scientists (and two-time Pulitzer Prize-winning author) comes his most timely and important book yet: an impassioned call for quick and decisive action to save Earth's biological heritage, and a plan to achieve that rescue. Today we understand that our world is ... more »

The Intruder Bulletins is the book that started it all on the subject of human cloning, organ theft, pharmaceutical fascism, stem cell research, etc.This provocative volume covers every aspect of human culture touched by advanced technology. more »