... is clearly written and designed to address the wide audience; it will be an invaluable resource for students, featuring the following material: * case studies and illustrations * exercises * discussion questions * further reading suggestions * a glossary The book also develops organizational theory ... more »

The future is uncertain--the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead ... more »

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and best-selling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge ... more »

Electronic trading systems threaten to replace the hand gestures and shouting of open outcry.--Chicago Tribune. Today's new breed of electronic traders, having transformed the once-closed world of stock trading, now have their sights set on the futures industry. Both new and veteran futures traders must ... more »

How to stay on course and achieve extraordinary performance in a sea of change In today's change-or-die business environment, companies that achieve the highest levels of performance are robust organizations--those that adapt quickly and without losing their strategic direction. Distilling decades of ... more »

... as AT&T, Colgate, Pepsi, Mobil Oil, Nabisco, American Express, and McKinsey, and interviews she conducted with 100 CEOs around the world, to: * Identify the 11 rules of the game ambitious managers need to follow if they want to make it to the top slot * Show how successful CEOs apply the rules in ... more »

Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine. This book focuses on the three main areas of ebusiness intelligence--intranets ... more »

What determines the allocation of resources in the public sector? This book examines the competing values that underlie the public service ethic including the role of markets and quasi-markets. more » more »

Action research is increasingly perceived and used as a powerful methodology to promote professional awareness and development. This text demonstrates how it can be utilised to promote management and organisational improvement. more »

This original and ambitious work provides a fascinating examination of organisations from both a post-modern and new organisational economics perspective. Combining strategy, international business and organisational theory, Organisations In Action represents a ground-breaking critique of prevailing ... more »

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small and medium sized ... more »

The days of costly broker delays and lousy fills are over! How to Get Started in Electronic Day Trading shows you the inside rules and strategies of Electronic Direct Access Trading (E-DAT), the system that lets you use your own personal computer to consistently buy and sell at the best prices the market ... more »