Product Info This innovative text provides a comprehensive and detailed introduction to the theory and practice of quality in the context of 20th century management thinking. more »

The future is uncertain--the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead ... more »

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and best-selling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge ... more »

Electronic trading systems threaten to replace the hand gestures and shouting of open outcry.--Chicago Tribune. Today's new breed of electronic traders, having transformed the once-closed world of stock trading, now have their sights set on the futures industry. Both new and veteran futures traders must ... more »

How to stay on course and achieve extraordinary performance in a sea of change In today's change-or-die business environment, companies that achieve the highest levels of performance are robust organizations--those that adapt quickly and without losing their strategic direction. Distilling decades of ... more »

How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why a company's brand is ... more »

... as AT&T, Colgate, Pepsi, Mobil Oil, Nabisco, American Express, and McKinsey, and interviews she conducted with 100 CEOs around the world, to: * Identify the 11 rules of the game ambitious managers need to follow if they want to make it to the top slot * Show how successful CEOs apply the rules in ... more »

Stephen Leeb has devised a simple, yet enormously profitable, stock-picking formula. - DAILY NEWS Stephen Leeb is a top performing money manager. - THE NEW YORK POST. For almost two decades technology has been the greatest wealthbuilder in history, with high-tech stocks like Microsoft creating millionaires ... more »

Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine. This book focuses on the three main areas of ebusiness intelligence--intranets ... more »

Building on the message of Don Tapscott's highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Through first-hand accounts ... more »

What determines the allocation of resources in the public sector? This book examines the competing values that underlie the public service ethic including the role of markets and quasi-markets. more » more »

Action research is increasingly perceived and used as a powerful methodology to promote professional awareness and development. This text demonstrates how it can be utilised to promote management and organisational improvement. more »