How did Kevin O'Connor help create DoubleClick, the innovative marketing technology company ... two software companies ... dozens of products ... and now the disappearing DVD, a product that will turn the home video market on its head? Sheer brilliance? While O'Connor is very smart indeed, he credits ... more »

Is there really such a thing as a "true calling" and if there is, how do people find it? Do we each have a dream job that we are, by nature or nurture, uniquely meant for? To answer this question, Chris Ballard set out to talk to people who found work they love way off the beaten path. The ... more »

In a breakthrough Organization Man for the twenty-first century, bestselling author Art Kleiner reveals that every organization is driven by a desire to satisfy a Core Group of influential individuals and explains why understanding this group's expectations is the key to success. When corporate leaders ... more »

The first Demystified guide to take the mystery out of investing, Investing Demystified provides independent investors with hands-on explanations of basic investing topics without needless detours. Built around the no-nonsense model that has made Demystified one of McGraw-Hill's most popular series, ... more »

In today's hypercompetitive global economy bigger is usually better, and one of the fastest ways to grow a company is through mergers and acquisitions. Now, in a book that will be a source of inspiration and ideas for every ambitious business person, reporter Curt Schleier acquaints readers with the ... more »

Buderi shares firsthand communiques from inside the labs of a reborn IBM, resurgent GE and Lucent, research upstarts Intel and Microsoft, and other leading American firms -- as well as top European and Japanese competitors. It was only a few years ago that competitiveness experts -- U.S. well-wishers ... more »

... with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why * Advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; * The big bang approach advocated ... more »

To lead is not to be "the boss," the "head honcho," or "the brass." To lead is to serve. Although serving may imply weakness to some, conjuring up a picture of the CEO waiting on the workforce hand and foot, servant leadership is actually a robust, revolutionary idea that ... more »

To minimize risk and greatly increase return, lightning-fast options trading instincts are critical. All About Options, Second Edition is the ideal first step to developing these instincts. With its in-depth coverage of the basics of options and option trading, this new edition is perfect for beginners ... more »

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book ... more »

Service is the key differentiator between competitors in any field. With this pathbreaking study of fourteen successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of ... more »

If you have to be naked, you had better be buff. We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental ... more »