Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just ... more »

Concise and to-the-point, David Thielen's insider's report on how Microsoft achieved the impossible - retaining the responsiveness of a small company as it became one of the largest corporations in the world - is a primer on what any company must do to reach the top. Painting a compelling portrait of ... more »

We are on the cusp of a new economic era that will make the changes and challenges of the Information Era seem like child's play. From the bestselling authors of Blur--a defining book of the Information Age--comes a startling glimpse into the near future and the emerging economy that awaits us. It's ... more »

Internet Marketing Pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? The man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing -- the groundbreaking concept that ... more »

The fault line is that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Geoffrey A. Moore guides executives to the new models, metrics, and organizational practices necessary to meet the challenges of the 21st-century ... more »

Tired of swimming with the sharks? Fed up with that big ape down the hall? Real animals can teach us better ways to thrive in the workplace jungle. You're ambitious and want to get ahead, but what's the best way to do it? Become the biggest, baddest predator? The proverbial 800-pound gorilla? Or does ... more »

In 1953, James Watson and Francis Crick discovered the double helix structure of DNA, but did not decipher the messages on the strands -- the human genome sequence. Now, at the beginning of a new millennium, the code has been cracked. Here is the dramatic story of one of the greatest of scientific feats ... more »

What is different about the careers of people like Lou Gerstner, the acclaimed, recently retired chairman and CEO of IBM? Or Senator Elizabeth Dole, Yahoo! COO Dan Rosensweig, and Tom Freston, chairman and CEO of MTV Networks? Why did they ascend to the top and prosper--why did they have extraordinary ... more »

From the boardroom to the locker room to the living room--how winners become winners . . . and stay that way. Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others, equally talented, stumble again and again ... more »

In 2000, when The Informant was published, few would've imagined that a story about price fixing at Archer Daniels Midland could be as un-put-downable as the best crime fiction. Yet critics--and consumers--agreed: The New York Times reporter Kurt Eichenwald had taken the stuff of dry business reporting ... more »

Ole! If you think you smell something at work, there's probably good reason--bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and ... more »

Das Standardwerk zur EKS - neu überarbeitet Fokussierung und Konzentration auf Kernkompetenzen gelten als das Erfolgsrezept schlechthin. Wie man sich richtig spezialisiert und sein Erfolgspotenzial ausschöpft, zeigt Ihnen die Engpass-Konzentrierte Strategie (EKS). Ob Sie Ihr Unternehmen an die Marktspitze ... more »