Harvey Mackay is author of four New York Times bestsellers. His first two books-Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt-were #1 New York Times bestsellers and are listed by the New York Times among the top fifteen inspirational business books of ... more »

What Would Machiavelli Do? and Throwing the Elephant. Fortune's Stanley Bing has written two very different but complementary survival guides for today's business world. Inspired by the Florentine master, Bing offers (in Machiavelli) a way of seeing colleagues and rivals from 50,000 feet -- as teeny ... more »

Like a mirror, Your Management Sucks reveals important truths that you may deal with . . . or choose to ignore or put on the back burner. Everyone manages someone or something . . . your own life and career, an administrative assistant, hundreds or thousands of people. How well or poorly you manage has ... more »

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the chasm -- exists between the market made up of early adopters and the markets of more pragmatic buyers ... more »

Are You Considering Early Retirement? Do You Know Someone Who Is Considering This Momentous Decision? With Retire Early? Make the SMART Choices , Steven Silbiger , CPA, offers a short guide to the big issues of retirement planning -- packed on every page with detailed, step-by-step advice. Choosing when ... more »

The fault line is that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Geoffrey A. Moore guides executives to the new models, metrics, and organizational practices necessary to meet the challenges of the 21st-century ... more »

The Managerial Moment of Truth explains a powerful new concept that can dramatically improve performance and increase productivity, at no cost, in virtually any company or organization. Developed by organizational consultant and bestselling author Robert Fritz and proven in practice by coauthor Bruce ... more »

In this substantially revised and updated edition of a brilliant and incisive business classic, Alfred Rappaport provides managers and investors with the practical tools needed to generate superior returns. The shareholder value approach presented here has been widely embraced by publicly traded as well ... more »

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just ... more »

The Beginning Investor's Bible--Now Updated! Should I invest in a mutual fund? How does a stock dividend work? How can I build financial security on Wall Street? The answers to these questions--and hundreds more--are in HOW WALL STREET WORKS, SECOND EDITION. Personal finance experts agree: the easiest ... more »

If you read the original Buffettology , you know exactly half of what you need to know to effectively apply Warren Buffett's investment strategies. Published in 1997, the bestselling Buffettology was written specifically for investors in the midst of a long bull market. Since then we've seen the internet ... more »

Every president since Franklin D. Roosevelt has relied on polls to gauge the thinking of the electorate. Major U.S. media outlets not only report on polls but also frequently commission their own. To its critics, polling can be dangerously imprecise, distort the work of press and politicians, and pose ... more »