... is perfect for sales managers, project team leaders, senior managers, and anyone who manages people at more than one location. Key topics include: * Using e-mail, teleconferencing, and videoconferencing for maximum effectiveness * Mastering the people skills required to manage from a distance * Virtual ... more »

The Industrial Revolution is one of the most enduring and studied areas of economic history. However, recent studies have concentrated on reviewing existing literature rather than bringing a new perspective to bear on it. Was the Industrial Revolution Necessary? takes an innovative look at this much ... more »

Marketing Communication challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides ... more »

Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza. Starting with the Teletubbies, itsy bitsy has grown into ... more »

The Economics of Time and Ignorance is one of the key works in the development of modern Austrian economics. Building on the work of Hayek, Lachmann and Shackle, its authors developed a powerful critique of neo-classical economics, in particular of its over deterministic models and its pretence of knowledge ... more »

The future is uncertain--the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead ... more »

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and best-selling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge ... more »

Electronic trading systems threaten to replace the hand gestures and shouting of open outcry.--Chicago Tribune. Today's new breed of electronic traders, having transformed the once-closed world of stock trading, now have their sights set on the futures industry. Both new and veteran futures traders must ... more »

How to stay on course and achieve extraordinary performance in a sea of change In today's change-or-die business environment, companies that achieve the highest levels of performance are robust organizations--those that adapt quickly and without losing their strategic direction. Distilling decades of ... more »

... as AT&T, Colgate, Pepsi, Mobil Oil, Nabisco, American Express, and McKinsey, and interviews she conducted with 100 CEOs around the world, to: * Identify the 11 rules of the game ambitious managers need to follow if they want to make it to the top slot * Show how successful CEOs apply the rules in ... more »

Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine. This book focuses on the three main areas of ebusiness intelligence--intranets ... more »

What determines the allocation of resources in the public sector? This book examines the competing values that underlie the public service ethic including the role of markets and quasi-markets. more » more »