No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will ... more »

The term Baby Boom Generation has been coined to describe the more than 78 million people born between 1943 and 1964. This generation is the largest and most influential ever seen in one demographic group. Its influences are broad-reaching and far-flung. As this group is aging, it is finding that the ... more »

The refreshingly down-to-earth Plan Smart, Retire Rich explains how, starting today, you can begin reaching your goal of a financially sound retirement. This essential guidebook, written by financial and retirement experts at MONY, is filled with personalized profiles that anyone--from a 25-year-old ... more »

The Fifth Discipline is one of the very few approaches to management that has attained position on the International Hall of Fame. Robert Louis Flood's book explains and critiques the ideas in straightforward terms. Rethinking The Fifth Discipline makes significant and fundamental improvements to the ... more »

In recent years global trade and telecommunications have rapidly been spreading the influence of large multinational forms of organization. An integral part of this process has been the rise of ''organizational cultures'' unique to particular firms. In a world where such cultures are often in conflict ... more »

Timely and practical. This book brings the leading edge of investment information to the prudent investor in an understandable way. - Charles Schwab, Chairman, Charles Schwab Corporation. to write a book like this on Modern Portfolio Theory and make it understandable would be a very difficult job. John ... more »

This classic study extends feminist analysis to economics, but rejects setting up an economics solely for women. It is the first full length, single authored book to focus on gender bias in contempo... more » more »

Providing a critique of the ways that complexity theory has been applied to understanding organizations,and outining a new direction, this book calls for a radical re-examination of management think... more » more »

... by these claims, and daunted by the technical demands of most introductions to the subject. Requiring no more than simple arithmetic, the book: * Traces the origins of Game Theory and its philosophical premises * Looks at its implications for the theory of bargaining and social contract theory * Gives ... more »

I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true. -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations ... more »

Here's everything business professionals need to know about Europe's new monetary unit. As the euro is phased in from 1999 to 2002, it will make Europe the world's largest economic bloc, creating vast changes in all areas from finance to marketing. This guide concisely explains the euro in the context ... more »

The classic bestseller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist--Aubrey Daniels is the man to consult. What has made Daniels the man with the ... more »