While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand ... more »

Product Info This innovative text provides a comprehensive and detailed introduction to the theory and practice of quality in the context of 20th century management thinking. more »

Product Info A thorough analysis of networks and organizational interactions between black and Korean entrepreneurs in the ethnic beauty aids industry. more »

Market-Hedging Strategies that Turn Paper Losses Into Real Profits! History proves it: Even the healthiest stock markets occasionally suffer sharp downturns. WHEN THE DOW BREAKS provides in-depth, step-by-step strategies to protect yourself against sudden drops by recognizing danger signals and selling ... more »

INVESTING SECRETS OF THE MASTERS will make you wealthy. Maybe not today, or even this year. But if you implement the strategies contained in this commonsense book and give them the time to mature, you will be rewarded with a sizable investment portfolio--one that stands an excellent chance of topping ... more »

As stocks continue their roller-coaster ride, more Americans than ever turn to bonds for reliable income and safety of principal - often with little information on which fixed income vehicles will best suit their needs. In this environment, it is important to understand every detail of the fixed income ... more »

A must-read for the business leader of today and tomorrow.--John G. O'Neill, Vice President, 3M Canada. High Performance Sales Organizations defined the true nature of market-focused sales and service operations, and helped push sales organizations into the 21st century. This essential guide includes ... more »

On-line stock trading activity is increasing by leaps and bounds. Currently, an estimated 5 million people trade stock on the Internet, representing some 48% of New York Stock Exchange volume. Sources estimate that the number of on-line accounts could top 10.6 million by the year 2000, with commissions ... more »

Revised and updated to include many new terms and buzzwords, this new edition is the ideal quick reference guide for students and professionals wanting to cut through the jargon of business and mana... more » more »

How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why a company's brand is ... more »

Stephen Leeb has devised a simple, yet enormously profitable, stock-picking formula. - DAILY NEWS Stephen Leeb is a top performing money manager. - THE NEW YORK POST. For almost two decades technology has been the greatest wealthbuilder in history, with high-tech stocks like Microsoft creating millionaires ... more »

Soes (Small Order Execution System) has been a catalyst for change in the financial markets. SOES, increasingly called direct access electronic trading, allows individuals to bypass their broker and profit from intraday price movements on NASDAQ. As Time noted, Savvy little guys use Wall Street's own ... more »