If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place. --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable ... more »

From The Rules of Business Rule #1 The first rule of business is the same as the first rule of life: Adapt or die. "What gets measured, gets done." --Peter Drucker Rule #8 Nothing is more overrated than a new idea. Ideas by themselves are worthless. It's what you do with them that matters. ... more »

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the chasm -- exists between the market made up of early adopters and the markets of more pragmatic buyers ... more »

Before I became "Phil Town, teacher of investing principles to more than 500,000 people a year," I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty ... more »

With their famous wit, seasoned advice, and impeccable business savvy, the bestselling financial duo shows baby boomers how to build wealth and security -- and how to afford anything they want when the work is done. Whether retirement is on the distant horizon or right under your nose, The Motley Fool ... more »

Have you ever wondered why some people seem to rise effortlessly to the top, while others are stuck in the same job year after year? Have you ever felt you are falling short of your career potential? Have you wondered if some of the things you do-or don't do-at work might be hamstringing your ambitions ... more »

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an ... more »

You thought you could write your own resume.  You thought you didn't need to pay anyone to do it.  You thumbed through a few books, and sat down to write the killer resume. You sent your resume to monster.com.  You sent it to hotjobs com, cooljobs com, coldjobs com, and oddjobs com.  ... more »

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More than any other, the direct access trader depends on a keen knowledge of technical analysis--charts, oscillators, price, and volume--to determine optimal entry and exit points. Technical Analysis introduces basic charts, screens, and analysis, and covers popular analytic systems including price, ... more »

Product Info In this book the contributors trace the origins of the post-war Japanese economic miracle and its spectacular effect on the region as a whole. more »

Retail Product Management provides the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. It is an important text for anyone studying retail management or buying and merchandising as part of a degree course. Challenging, yet approachable to students ... more »