Fresh, easy-to-understand insights into maximizing income while lowering risk. Investing for Income demonstrates the convincing reasons that bond funds are the nearly perfect investment. For the millions of investors who dream of earning high returns without subjecting themselves to stock market risks ... more »

... that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: * Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand * Harness the power of the archetype ... more »

Like the information that continuously flows onto their computer screens, active day traders want guidebooks to be fast, no-nonsense, and reliable. Rules of the Trade gives traders of all levels the concise, common-sense insights of a day trading pro. Beyond simply listing the rules, however, it goes ... more »

Today's hottest electronic traders tell others how to get in the game. More than 3 million investors trade electronically today...14 million accounts are predicted by 2002...Business Week, The Wall Street Journal, and The New York Times sing the praises of electronic trading. From the authors of the ... more »

Use elite day trading strategies for impressive options trading results. Electronic day trading of Internet stocks may be making the headlines...but the entire field of day trading has exploded! DeMark on Day Trading Options is the first book to combine two of today's hottest trading phenomena--day trading ... more »

... , a new interdisciplinary approach is necessary. Consumption in the Age of Affluence successfully addresses food consumption in this way. The volume: * argues the importance of socio-economic and cultural factors over diet, in influencing the production, marketing and consumption of different groups ... more »

Were you to have followed Shilling's advice in the early 1980s, you would have been a full participant in the 15-year bull market in both bonds and stocks that ensued ... his analysis, as usual, deserves careful consideration. - Bruce J. McCowan, Former Chairman, McCowan Associates, Inc. In the early ... more »

IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise ... more »

... - both the formal, ''on stage'' aspects of strategic change and the informal, political behaviour of those involved. Subjects covered include: * the changing contexts of the public house business * from management to managing * change processes and politics * control and empowerment * gender and public ... more »

Breakthrough strategies for trading futures--on-line! Futures traders are leaving the pits and phones behind to trade on-line. In The Electronic Futures Trader, legendary trader and author Jake Bernstein reveals the winning strategies and techniques traders will need to bolster their trading fortunes ... more »

Relatively simple yet highly disciplined, scale trading has become one of today's most popular and rewarding--et risky--futures trading methods. Understanding Hedged Scale Trading explains this high level trading method from the ground up, outline techniques for trader to hedge scaled positions through ... more »

Negotiations and the GATT agreement have highlighted the different economic concerns between developed and developing countries. This has revived the debate about whether developing countries should apply Western policies to macroeconomic problems or develop a specific framework to suit their needs. ... more »