MAKE YOUR WESITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. You'll find the basic rules for online marketing and the reasons why content marketing works. You'll learn to create content that drives consumers to your site ... more »

... as AT&T, Colgate, Pepsi, Mobil Oil, Nabisco, American Express, and McKinsey, and interviews she conducted with 100 CEOs around the world, to: * Identify the 11 rules of the game ambitious managers need to follow if they want to make it to the top slot * Show how successful CEOs apply the rules in ... more »

For the past decade and more, everyone in business was told that success in a rapidly changing world required constant thinking outside the box. The result has often been financially and ethically disastrous. Now, in a radical reassessment of what really works, this book shows that the business world ... more »

... . The German Economy traces the various aspects of German policy and growth, concentrating in particular on the last two decades. These include: * the German economy in perspective; * the regional dimension; * fiscal policy; * monetary policy; * social policy; * the labour market; * banking and finance ... more »

... by these claims, and daunted by the technical demands of most introductions to the subject. Requiring no more than simple arithmetic, the book: * Traces the origins of Game Theory and its philosophical premises * Looks at its implications for the theory of bargaining and social contract theory * Gives ... more »

Phil Harkins has it exactly right. To be a leader is to communicate powerfully--as he does in this thoughtful book. - Robert B. Reich, Professor of Social and Economic Policy Brandeis University. Powerful Conversations breed a powerful organization. POWERFUL CONVERSATIONS is packed with goal-oriented ... more »

Wall Street on Sale is the inside story on how Warren Buffett, John Templeton, and other value investing legends built huge fortunes by never overpaying in the stock market. This common-sense guidebook, written to help both the novice and the seasoned pro, summarizes the major themes of value investing ... more »

... is clearly written and designed to address the wide audience; it will be an invaluable resource for students, featuring the following material: * case studies and illustrations * exercises * discussion questions * further reading suggestions * a glossary The book also develops organizational theory ... more »

Wall Street has become the wealth-building avenue of choice for Americans looking to build a secure future. To make the most of your investments, however, you must have a smart plan, solid advice, and a vision for the future that will allow you to let the stock market work for you, and do what it does ... more »

If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place. --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable ... more »

More than any other, the direct access trader depends on a keen knowledge of technical analysis--charts, oscillators, price, and volume--to determine optimal entry and exit points. Technical Analysis introduces basic charts, screens, and analysis, and covers popular analytic systems including price, ... more »

Retail Product Management provides the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. It is an important text for anyone studying retail management or buying and merchandising as part of a degree course. Challenging, yet approachable to students ... more »