In today's hypercompetitive global economy bigger is usually better, and one of the fastest ways to grow a company is through mergers and acquisitions. Now, in a book that will be a source of inspiration and ideas for every ambitious business person, reporter Curt Schleier acquaints readers with the ... more »

Buderi shares firsthand communiques from inside the labs of a reborn IBM, resurgent GE and Lucent, research upstarts Intel and Microsoft, and other leading American firms -- as well as top European and Japanese competitors. It was only a few years ago that competitiveness experts -- U.S. well-wishers ... more »

This fully updated edition of the +200,000-copy bestseller teaches all the expertise you need -- including a full chapter devoted to Ethics -- to succeed in today's competitive business world. Read one easy-to-understand chapter a day and master the skills taught in America's Top Ten business schools ... more »

A Powerful Road Map for Surpassing Everyone's Expectations Break through your self-imposed limitations by learning how your own brain can be your biggest obstacle--or your greatest ally. You'd expect your brain to be an always-reliable ally in your quest for a successful, satisfying life, but surprisingly ... more »

... with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why * Advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; * The big bang approach advocated ... more »

To lead is not to be "the boss," the "head honcho," or "the brass." To lead is to serve. Although serving may imply weakness to some, conjuring up a picture of the CEO waiting on the workforce hand and foot, servant leadership is actually a robust, revolutionary idea that ... more »

To minimize risk and greatly increase return, lightning-fast options trading instincts are critical. All About Options, Second Edition is the ideal first step to developing these instincts. With its in-depth coverage of the basics of options and option trading, this new edition is perfect for beginners ... more »

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book ... more »

Service is the key differentiator between competitors in any field. With this pathbreaking study of fourteen successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of ... more »

If you have to be naked, you had better be buff. We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental ... more »

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows ... more »

Life in the emergency room is often like that in the business world. Both are places of activity and excitement, unexpected developments, highs and lows, crises, and great intensity. Here is enlightening, occasionally lighthearted advice offering readers real and surprising lessons for achieving success ... more »