Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just ... more »

The Beginning Investor's Bible--Now Updated! Should I invest in a mutual fund? How does a stock dividend work? How can I build financial security on Wall Street? The answers to these questions--and hundreds more--are in HOW WALL STREET WORKS, SECOND EDITION. Personal finance experts agree: the easiest ... more »

If you read the original Buffettology , you know exactly half of what you need to know to effectively apply Warren Buffett's investment strategies. Published in 1997, the bestselling Buffettology was written specifically for investors in the midst of a long bull market. Since then we've seen the internet ... more »

Every president since Franklin D. Roosevelt has relied on polls to gauge the thinking of the electorate. Major U.S. media outlets not only report on polls but also frequently commission their own. To its critics, polling can be dangerously imprecise, distort the work of press and politicians, and pose ... more »

This book reflects on the choices women make as they negotiate through the many issues that come up in today's workplace. What emerges is shadow negotiation where hidden agendas and masked assumptions play a dominant role. It helps women master the hidden agendas that determine bargaining success. more »

The next bull market is here. It's not in stocks. It's not in bonds. It's in commodities -and some smart investors will be riding that bull to record returns in the next decade. Before Jim Rogers hit the road to write his bestselling books Investment Biker and Adventure Capitalist, he was one of the ... more »

Everything an individual investor needs to know about bonds. The average income investor doesn't want--or need--to get bogged down in technical discussions of interest rates and time. So All About Bonds and Bond Mutual Funds gives them what they want--a simple yet comprehensive treatment of bonds and ... more »

Success abroad--in doing business, socializing, or even just getting to appointments--depends on much more than memorizing a few survival expressions in the language. Just ask anyone who's stowed a Chinese colleague's business card in his or her back pocket or brought an even number of flowers to a German ... more »

In just one generation's time, mutual funds have become an inescapable factor in America's financial picture. From fewer than 10 million mutual fund accounts in 1977, fund companies now report more than 135 million accounts--with more than 75 times the net assets! In that same time, the number of available ... more »

Being a great communicator is not simply about being articulate or being a good talker. What really counts is making an authentic connection with other people that comes not merely from the intellect but from the heart. Become comfortable with your core message, and communicate that message -- without ... more »

We are living in an era of excess. The past two decades have witnessed a spectacular and uninterrupted rise in luxury consumption. As the super-rich have set the pace, everyone else has spent in a furiously competitive echo of wastefulness. The good news is this: we can do something about it. We can ... more »

In ARE YOU READY TO SUCCEED, the premise is simple: discover what makes you happiest at work so that you can realize your greatest professional potential. But how do you do this? Through a series of readings, exercises, and lessons drawn from spiritual and commercial traditions, Dr. Rao engages readers ... more »