Harvey Mackay is author of four New York Times bestsellers. His first two books-Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt-were #1 New York Times bestsellers and are listed by the New York Times among the top fifteen inspirational business books of ... more »

This educative book concentrates on providing strategies that will help companies reshape the way they think in terms of developing and maintaining relations with their customers. Brand equity, the lifetime value of a customer and ways to understand the trends of competitors make this an interesting ... more »

What Would Machiavelli Do? and Throwing the Elephant. Fortune's Stanley Bing has written two very different but complementary survival guides for today's business world. Inspired by the Florentine master, Bing offers (in Machiavelli) a way of seeing colleagues and rivals from 50,000 feet -- as teeny ... more »

Like a mirror, Your Management Sucks reveals important truths that you may deal with . . . or choose to ignore or put on the back burner. Everyone manages someone or something . . . your own life and career, an administrative assistant, hundreds or thousands of people. How well or poorly you manage has ... more »

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the chasm -- exists between the market made up of early adopters and the markets of more pragmatic buyers ... more »

Are You Considering Early Retirement? Do You Know Someone Who Is Considering This Momentous Decision? With Retire Early? Make the SMART Choices , Steven Silbiger , CPA, offers a short guide to the big issues of retirement planning -- packed on every page with detailed, step-by-step advice. Choosing when ... more »

For five decades, Warren Buffett has been making himself one of the wealthiest men in the world, amassing more than 30 billion dollars by investing in the stock market. The Buffettology Workbook is an in-depth, step-by-step guide to the concepts and equations Warren Buffett uses to create billions. Here ... more »

Miyamoto Musashi, one of Japan's great samurai sword masters, penned in decisive, unfaltering terms this certain path to victory, and like Sun Tzu's The Art of War it is applicable not only on the battlefield but also in all forms of competition. This ebook, like the Wakizashi, is the companion blade ... more »

Have you ever wondered why some people seem to rise effortlessly to the top, while others are stuck in the same job year after year? Have you ever felt you are falling short of your career potential? Have you wondered if some of the things you do-or don't do-at work might be hamstringing your ambitions ... more »

... . This analysis is based on the principles of book entry money and monetary problems are investigated from a structural point of view. The book: * analyses money by referring directly to bank''s book entries; * shows that the distinction between money and income is rooted in the everyday practice of ... more »

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This book looks at comparative telecommunications regimes in the context of the EC. It analyzes individual policy management and change in three diverse regulatory cultures, namely Britain, the Netherlands and France. more »