A Powerful Road Map for Surpassing Everyone's Expectations Break through your self-imposed limitations by learning how your own brain can be your biggest obstacle--or your greatest ally. You'd expect your brain to be an always-reliable ally in your quest for a successful, satisfying life, but surprisingly ... more »

What determines the allocation of resources in the public sector? This book examines the competing values that underlie the public service ethic including the role of markets and quasi-markets. more » more »

Action research is increasingly perceived and used as a powerful methodology to promote professional awareness and development. This text demonstrates how it can be utilised to promote management and organisational improvement. more »

This original and ambitious work provides a fascinating examination of organisations from both a post-modern and new organisational economics perspective. Combining strategy, international business and organisational theory, Organisations In Action represents a ground-breaking critique of prevailing ... more »

Multinational enterprises play a vital role in the economic activity of most developing countries. In India MNE affiliates dominate whole sectors of industry - such as plastics and pharmaceuticals - characterised by a high degree of product differentiation, complex technology and high skill intensity ... more »

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Have you tried to follow the old rules for success and found that they don't work anymore? Have you already achieved professional and personal success but secretly fear that you have accomplished everything that you ever will? Do you have a cherished dream that you want to realize? If so, read on. Extreme ... more »

Many parents today believe that two steady incomes are not only desirable but absolutely necessary in order to raise a family. Yet most full-time working mothers say that if it weren't for the money, they would not work, and instead would stay at home with their children. After the birth of her second ... more »

... with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why * Advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; * The big bang approach advocated ... more »

To lead is not to be "the boss," the "head honcho," or "the brass." To lead is to serve. Although serving may imply weakness to some, conjuring up a picture of the CEO waiting on the workforce hand and foot, servant leadership is actually a robust, revolutionary idea that ... more »

To minimize risk and greatly increase return, lightning-fast options trading instincts are critical. All About Options, Second Edition is the ideal first step to developing these instincts. With its in-depth coverage of the basics of options and option trading, this new edition is perfect for beginners ... more »

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small and medium sized ... more »